The beginnings of a social impact movement
Learn how I’ve used storytelling to validate business ideas and build an audience – and how you can too!
‘Startup Blogging: Validate A Business Idea And Build Your Audience‘ began as a workshop explaining how my travel blog, where I began sharing my adventures from 2010 onward, living and working in Australia, Ireland, England and Canada, became the basis of a social impact movement.
📚 Get the book in paperback or ebook formats (FREE via Kindle Unlimited until May 11, 2025)
🔊 The audiobook version is now available on the Mixing Babies And Business™ portal.
It evolved from updates on relocating, integrating and building new networks in different countries, to covering my flexible work and creative processes and later difficulties navigating changing identities as a freelancer, international family and new parent.
While documenting my lived experiences bringing our first baby into business settings, making new connections, setting out to test my ideas – I expressed myself through storytelling via my blog, social media and pitching to complete strangers – not realizing I was becoming an accidental activist in real time.
This is the origin story of Mixing Babies And Business™, which has since become:
- a newsletter published since 2018 focused on entrepreneurship, flexible and remote work with kids
- parent-friendly ‘Babies, Business + Breakfast’ meetups in business spaces
- DIY podcast produced from my home across six seasons, with listeners in 56 countries worldwide
- speaking engagements for in person, hybrid and virtual stages reaching over 1.5K attendees and growing
- parent-friendly professional development through digital products, programs and resources
- invites to participate as a stakeholder in government relations representing parents and entrepreneurs
***If you’d like, you can download a free copy of the table of contents and Chapter 1 ‘Your Why’ as a PDF at the button – direct download, no email required!***
Start sharing your ideas out loud and building them IRL!
If you or a loved one are considering starting a business, it’s a great reminder to keep it simple, stay scrappy and create something from the power of your own words, vision and values.
Based on my own lived experiences, this book contains templates and resources to help you get your ideas out of your head and into the world…testing them in real time!
What began as storytelling, sharing my ideas, building in public, pitching, collaborating, launching, testing and tweaking has manifested as the kind of parent-friendly professional development I wish existed nearly nine years ago.
And it’s only getting started. 🚼📊
‘Startup Blogging: Validate A Business Idea and Build Your Audience‘ contains links to resources and templates to help you work through the exercises and action items mentioned in the book.
The audiobook has been carefully edited to focus on making it more digestible and actionable, encouraging you to start now and test your ideas over the coming months and is narrated by the author, Amy Maureen Lynch.
Feedback from the original ‘Startup Blogging’ workshop attendees:
“I liked that the focus was on organic development of community and ideas instead of just social media marketing. I also like the periodic questions to consider what I wanted to do with the information.”
“Enjoyed the ideas for how to share your message or find out what resonates with people.”
“I love Amy’s generosity with sharing her knowledge and experience. Really great session.”
“Lots of useful ideas for starting and growing an audience.”
“(I enjoyed) the personal experiences of the presenter, interaction with audience, resource materials and focus on doing things for passion rather than just for money.”
“The topic is very interesting and well presented.”
“Very inspiring.”
Thank you for following my work and supporting my words over the years.
– Amy (+ Family)
Join our movement. Bring your kids.
Learn more:
Mixing Babies And Business™ 